Soap, the first advertiser...
Soap is supposed to be used by everyone, and every day its potential target, as advertising agencies say, is huge. From there, it is logical that soap makers were among the very first advertisers, their very first ads appearing around 1820! And still today, moreover, the cosmetics industry has the largest communication budgets.
A very unusual collection!
In 2010, the museum entitled "Quand le savon fait sa pub" (When soap makes its ad) opened at the Domaine de Mestré. It presents an incredible collection of advertising posters that open about a century, from 1860 to 1960, and tell us the history of hygiene, an evocation of progress, and an evolution of the place of women during these years. The whole makes it a unique museum of its kind.
An artisanal factory.
The soap factory of the Domaine de Mestré is an artisanal and family business, the soap going from mother to daughter! The beginnings took place around 1970, with the meeting between a soap chemist from Cher, and a couple of farmers established at the entrance of Fontevraud l'abbaye, who were looking to complete their activities.
Today it perpetuates a know-how that has almost disappeared, because very few people still "saponify" to make pure soap, 100% vegetable, without any chemical additives.
You can, of course, visit it and treat yourself by shopping for a few products, then go green by taking advantage of the comfortable hotel in the old family home, and by prolonging the beautiful summer evenings on the terrace near the century-old lime trees.
Savonnerie Martin de Candre
Musée « le savon fait sa pub »
Hôtel
Domaine de Mestré
49590 Fontevraud l’Abbaye
Tél. : 02.41.51.75.87
contact@martin-de-candre.com
https://www.martin-de-candre.com/
Click on the image
Click on the image
